As we head into the chilly chaos of 2025, we wanted to reminisce about the great year Direct4x4 had in 2024. It was a whirlwind of adventures, events and milestones for us so let’s take a look back at some of the highlights that made the last year so special!
Hitting the Road: Land Rover Events
We had the privilege of attending some incredible Land Rover shows and events that brought us closer to the vibrant community of 4x4 adventure enthusiasts. We were thrilled to showcase a bunch of our products at the Land Rover Global Gathering at Market Harborough where we were part of a Guinness World Record attempt for the most moving Land Rovers. We fell a little short unfortunately but we all had a lot of fun over the weekend. Then there was the Land Rover Owners International Show at Belvoir Castle and the Great British Land Rover Show in Stoneleigh. These events were more than just opportunities to display our gear — they allowed us to connect with the community, our friends and customers, helping you to choose the best accessories to fuel your off-roading adventures.
We had the lovely opportunity to have Jack and Melissa, aka @Penhouse_view along with us at Stoneleigh. They have a great passion for overlanding and were able to show off their incredible Penman Trailer that is in the process of being kitted out with exciting overland camping accessories. Thank you to everyone who stopped by our stand over that weekend; your stories and passion for exploration continue to inspire us!
Nora: The Star of the Show
Our beloved bright orange Land Rover Defender 90, Nora, had quite the year as well! Not only did she play a central role at all of our off-site events but she also swapped her rugged off-road persona for something a little more glamorous, serving as a luxury wedding vehicle for a friend’s very special day! Draped in fairy lights and ribbons, Nora proved she’s as versatile as the gear she helps us promote. From off-road treks to wedding day charm, Nora embodies the spirit of outdoor adventure and adaptability that we hold dear. We wish Ethan & Vicky all the best in their future life together!
New stuff: Expanding the Product Line-up
During 2024, we introduced several new products and innovations designed to make your overland adventures more comfortable, stylish and practical. Whether you’re a seasoned overlander or a weekend camper, our range keeps growing to meet your needs. This included our new pickup truck load bed canopies which have proved to be very popular with farmers, workmen and off-roading enthusiasts alike. We can even fit these for you at our workshop here in Derby. Speaking of pickup trucks; if you want to fully utilise the back of your pick up truck or van then you need one of our amazing new glide trays - the perfect sophisticated storage solution for quick, one-handed access to your pickup bed or rear of your van.
Additionally, we launched some cool new roof racks which we test fitted to Nora our Land Rover Defender 90. They are also compatible with the Toyota Hilux, Ford Ranger and Suzuki Jimny.
And for the campers among you, the new ClamTrekk roof top camping tent is a real winner. Guaranteed for the best sleep under the stars, this tent is a game changer. Quick to set up giving you more time to have fun!
Check the website for our wide range of products to suit your every day need. We make your work day easier and your travels epic!
Friends: We’ll be There for You
We also had the pleasure of working with some fantastic clubs and influencers over the last 12 months. Their passion and creativity helped us reach more people, showcase our gear in action and highlight the endless possibilities for outdoor travel adventures as well as provide us with constant feedback on how to get the most out of our new products.
We deeply appreciate our ongoing partnership with with Jack and Kristina, aka JKOverland. They are so inspiring and helpful, offering practical tips to aspiring expedition travellers. We thoroughly enjoyed their visit to our Derby showroom and we got to go out and have a meal. They have such enthusiasm for travel you can't help to be blown away with their infectious chat! Subscribe to their YouTube channel now for all the latest news and views.
Jake and Claire came along in 2024 with their super little Fiat Panda 4x4. Our RoofTrekk roof top camping tent was fitted so they could travel to Europe. We are looking forward to seeing how their travels go in 2025!
Our newest influencer is Joshua, aka Aired_down_Jacked_up. With his trusty Mitsubishi L200 pickup truck fully kitted out with our heavy-duty expedition camping gear and a pull-out side awning, together they are all ready for the Great British outdoors in 2025.
Special thanks has to go to ‘Pumpkin’ for being our Volkswagen T5 model on several occasions - we look forward to more Pumpkin photo shoots in 2025!
Thanks to all of our influencers, vendors and partners for being part of the Direct4x4 family. Your support means the world to us and we look forward to working with you more in the future.
Thank You!
Again, a huge thanks goes out to all of our customers, friends, suppliers, partners and influencers. Whether you visited us at a show, shopped with us online or simply followed our journey, we all want to share a heartfelt thank you. Your trust, enthusiasm, and feedback drive everything we do. We’re proud to be a part of your adventures and we can’t wait to see where 2025 takes us all!
Looking Ahead
As we look to the future, we’re excited to continue growing, innovating and sharing the adventure with you. We start the year off with a HUGE January sale, learn more about that here. Keep an eye on our website and our social media channels for all the latest news, offers and updates.
From all of us at Direct4x4, have fantastic start to 2025. Here’s to another year of exploring the great outdoors together!
Stay adventurous,
The Direct4x4 Team.