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Direct4x4 Privacy Information


Direct4x4 Manufacturing Ltd. Privacy Statement

Direct4x4 Manufacturing Ltd. take seriously the need to treat the personal data of our customers securely. Management and decision makers fully support the data protection legislation and endeavour to promote a positive culture of compliance across the business.


What information do we hold?

Data received by our sales channels and contact forms will include name(s), email address, contact telephone numbers and address details. Payment card details, whether input by the customer or taken manually over the telephone ARE NOT stored by Direct4x4 Manufacturing Ltd. The legal basis for processing, handling and holding this personal data is drawn from the necessity to possess it in order to fulfil the expectations and instructions of our customers.

What do we do with your information?

The data we hold is only used for legitimate business purposes such as dealing with customer queries and processing orders received through our sales channels. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. With your permission, we may send you emails about our store, new products and other updates.

How do I give my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at or mailing us at:

Direct4x4 Manufacturing Ltd.
Unit 2, Masons Place Business Park
Nottingham Road
DE21 6YZ

What are my rights?

Direct4x4 Manufacturing Ltd. are committed to upholding the rights of our customers and allowing access to all the personal data we have on record for any specific individual. If you require access to this data, please write a formal request to the address below. Individuals also have the right to request the complete disposal of any personal data being held. If you wish to request this, write to the address below and Direct4x4 Manufacturing Ltd. will confirm with the individual in writing one the action is complete. PLEASE NOTE that we will need to verify your identity before carrying out these formal requests.

Direct4x4 Manufacturing Ltd. will consider all direct requests to partly or fully restrict the use of personal data and apply these restrictions where reasonable.

Direct4x4 Manufacturing Ltd.
Unit 2, Masons Place Business Park
Nottingham Road
DE21 6YZ

Who is Shopify?

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Shopify use the following cookies. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

  • _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
  • _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
  • _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
  • cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
  • _secure_session_id, unique token, sessional
  • storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Who is Klarna?

Klarna is a 3rd party bank and payment provider who offer direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain pieces of personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

What about third-parties?

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. For example, we will need to pass on your information to our couriers so they can deliver the products to you. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

What about security?

Appropriate measures have been put in place to maintain the security of our data systems. All systems are password protected with periodically changed strong passwords that are only known by management. Virus and malware protection is maintained across our internal business network and regularly updated in line with the latest available information. In all cases, any known data breach will be reported to the appropriate authorities and appropriate notifications will be made.

Will this statement/policy change in the future?

We reserve the right to modify this privacy policy at any time, we perform data protection impact assessments annually and whenever we implement new technologies or processes so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

Additional notes

  • When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
  • We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Any questions or concerns?

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Data Protection Officer at or by mail at:

Direct4x4 Manufacturing Ltd.
Unit 2, Masons Place Business Park
Nottingham Road
DE21 6YZ