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About Us

About Us


Direct4x4 supply premium quality luxury exterior OEM style and aftermarket custom auto styling parts and accessories for many different 4x4s, SUVs, MPVs, vans, minivans, pickup trucks and other off-road vehicles to both trade customers and to the general public. We have recently become the go-to company for UK overland expedition green lane enthusiasts thanks to our incredible range of vehicle camping gear such as rooftop tents, side awnings, roof racks and drawer storage systems.



From humble beginnings selling spare wheel covers in the heart of Derby way back in 1997, Direct4x4 Manufacturing Ltd. has grown to become one of the largest 4x4, SUV, van and pickup truck exterior custom auto styling accessory retailers in Europe. We are now renowned for stocking thousands of premium quality luxury product lines and their excellent customer service and support.

Direct4x4 are also a very proud supplier of OEM style equipment for the likes of Audi, Bentley, BMW, Honda, Hyundai, Jeep, Kia, Maserati, Mercedes Benz, Mitsubishi, Nissan, Porsche, Toyota, Vauxhall Opel, Volkswagen and many more high profile vehicle manufacturers. These OEM style products are rigorously tested to reach the high, exacted, well-renowned standards of the reputable manufacturers, assuring you the same appearance and high quality of an original manufacturer part but at a fraction of the manufacturer's price.

Direct4x4 work closely with all of their suppliers and 3rd party manufacturers to ensure that our products are durable and designed with convenience, style and practicality in mind. We order our stock by the container load (the first of which was delivered to us in 2004) and stock it all here at our huge warehouse in Derby so that we can pass those massive cost savings on to our customers.

Visit our Showroom

Our showroom here in Derby is packed to the brim of examples of the products we sell on display. We have pickups load beds that show off a massive range of expedition and commercial products and even a complete Land Rover Defender with a massive amount of overland camping gear ready to try.



If you are coming to us for fitting, we have a wheelchair accessible waiting room with dedicated accessible customer toilets, parent changing rooms, comfortable chairs, free hot drinks and plenty of magazines to pass the time. We are pet-friendly too so feel free to bring your dogs down with you when you come to visit!

Follow us on Social Media

As can be seen from our extremely positive feedback across the Internet, we have a strong customer-driven ethos here at Direct4x4. We have a dedicated, experienced sales and support team who endeavour to respond to all incoming communications as soon as possible and they make every effort to go the extra mile for all of our customers. This includes our social media channels.



We currently have an active online presence on Facebook, Instagram, YouTube, Twitter and Pinterest and are always looking for exciting opportunities to work with other companies, groups, partners and influencers out there in our social networks. Scroll down to the footer and click on the appropriate icon to visit and subscribe to our channels. You can even send support requests, place direct orders and receive order updates through some of these platforms.

Delivery or Fitting?

We offer free UK mainland delivery on all online orders with international and same working day dispatch options available during the checkout process. For more information on our shipping and delivery services and procedures, please click here.

We also offer a full expert fitting service at our garage here in Derby. You will be able to arrange a date and time convenient for you during the purchase process or you can call our sales team to make an appointment. For more information on our fitting services and prices, please click here.

If you are looking to add some style and practicality to your brand new 4x4 pride and joy then Direct4x4 would be a very sensible choice. Get in touch with us by telephone, email, live chat or social media and our sales and support team will go that extra mile to find the right accessories and gear to match your vehicle, budget and lifestyle.

Direct4x4 overland expedition camping roof top tent on a Land Rover Defender 90

Website Image Credits

White Land Rover photo by Jon Flobrant | Dog in car photo by Tim Mossholder | Rope tree stump photo by Stacey Rozells | Black Range Rover Vogue by Dariusz Sankowski | Orange pickup truck by Tordinator | Toolset by vinayr16

Thank you to: Pixabay, Unsplash, Shopify, Burst, Bad Wolf Media, Benjamin Haywood Media, Mathew Moses Photography, Ollie Smither Photography, The Bugout North Wales Crew, JK Overland, FourWheeledNomad, Liam Otter, Alfa Romeo, Audi, Bentley, BMW, Chevrolet, Citroen, Dacia,, Dodge, Fiat, Ford, Google, Great Wall, Honda, Hummer, Hyundai, Iconfinder, Infiniti, Isuzu, Jeep, Kia, Jaguar Land Rover, Maserati, MG, Lexus, Linextras, Mazda, Mercedes Benz, MG, Mitsubishi, Nissan, Peugeot, Porsche, Renault, Rival4x4, Seat, Skoda, Subaru, Suzuki, Toyota,, Vantage Systems, Vauxhall Opel, Volkswagen, Volvo, Winbo & all of our customers who kindly sent us images of their vehicles!